“The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz” offers readers an in-depth exploration of the founding and development of the iconic brand
Wilkes-Barre, PA, June 26, 2024 – Kallisti Publishing Inc., a leading publisher of personal development and business books, proudly announces the acquisition of the English rights to The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz by Wolfgang Fürweger from Carl Ueberreuter Verlag GmbH. This acquisition marks a significant milestone for Kallisti Publishing as it secures the exclusive rights to publish the only biography available in English about the enigmatic founder of Red Bull, Dietrich Mateschitz.
Wolfgang Fürweger, an esteemed author and journalist, delves deep into the captivating narrative of Dietrich Mateschitz’s extraordinary journey in The Red Bull Story. From the inception of the iconic energy drink to its meteoric rise as a global powerhouse, Fürweger provides readers with unparalleled insight into the visionary leadership and innovative strategies that propelled Red Bull to unparalleled success.
“We are thrilled to bring Wolfgang Fürweger’s illuminating biography of Dietrich Mateschitz to English-speaking audiences,” said Anthony Raymond, the publisher and of Kallisti Publishing Inc. “Mateschitz’s remarkable journey and unique marketing strategies of Red Bull are stories that need to be told.. And this boy examines exactly how Mr. Mateschitz built his empire.”
Dietrich Mateschitz, a visionary entrepreneur and philanthropist, co-founded Red Bull in 1987 alongside Chaleo Yoovidhya. Born in Austria in 1944, Mateschitz’s unparalleled business acumen and unwavering determination have cemented his legacy as one of the most influential figures in the beverage industry. Under his leadership, Red Bull revolutionized the energy drink market and became synonymous with extreme sports, music, and youth culture worldwide. He passed away in 2022.
The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz offers readers an in-depth exploration of Mateschitz’s personal and professional life, from his early beginnings to his transformative impact on the global beverage industry. Through meticulous research and compelling storytelling, Fürweger paints a vivid portrait of Mateschitz’s entrepreneurial spirit and the ethos that has defined Red Bull’s ethos and gave it “wings.”
Kallisti Publishing’s English edition of The Red Bull Story will give readers unprecedented access to the definitive account of Dietrich Mateschitz’s groundbreaking business empire. This eagerly anticipated biography promises to captivate readers and inspire aspiring entrepreneurs around the world.
For more information about The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz and other forthcoming titles from Kallisti Publishing Inc., please visit https://KallistiPublishing.com. The book is expected to be released in 2024.