What's more important than creativity in copywriting?
A major and ongoing topic of debate in copywriting is creativity.
When I got into advertising in the late 1970s, the Madison Avenue ad agencies were…
PLEASE MAKE YOUR BOOK INTERESTING
by James Altucher
After doing about 1300+ podcasts in nine years, I can tell you that most authors say the exact same thing as other authors.
And…
This is old, simple, and basic advice -- and 97.9% of the people I know ignore it.
Namely: Always have a pen and pad on you to write things down.
What things?
All the things…